Sensitive & ReactiveStings, reacts
Redness & RosaceaFlushing, redness
Damaged BarrierTight, over-exfoliated
Dry & Eczema-ProneRough, itchy
Post-ProcedureLaser, peels, needling
Acne & BreakoutsBlemishes, pores
Dark SpotsMarks, uneven tone
Lines & FirmnessTexture, bounce
DehydrationDull, tight
Daily SPFWear it every day
Sensitive & ReactiveStings, reactsRedness & RosaceaFlushing, rednessDamaged BarrierTight, over-exfoliatedDry & Eczema-ProneRough, itchyPost-ProcedureLaser, peels, needlingAcne & BreakoutsBlemishes, poresDark SpotsMarks, uneven toneLines & FirmnessTexture, bounceDehydrationDull, tightDaily SPFWear it every dayPeptides, retinol, collagen, NAD+ and PDRN: what the evidence supports and how to build a routine for firmer, smoother skin.
Shop anti-aging skincare
Dark circles, puffiness, fine lines, decoded. How to read your under-eyes, the actives that actually help (caffeine, peptides, retinol, collagen), application tips, and the best eye picks.
Retinol, peptides, collagen, NAD+, decoded. What each anti-aging active actually does, how to layer them without irritation, and the best firming, line-smoothing picks to shop.
The 'salmon sperm facial' hype, decoded. What PDRN really is, salmon-derived vs vegan PDRN, what it does for skin, and the best PDRN serums, ampoules and toners to shop.
Exosomes are the buzziest skin booster in K-beauty right now. Here’s what they actually are, how they differ from PDRN and peptides, how to use exosome serums, and the best ones to try.
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Sensitive & reactive
Redness & rosacea
Damaged barrier
Post-procedure
Acne & breakouts
Dark spots
Lines & firmness
Dehydration
Start barrier-first: fragrance-free cleansers, ceramide or cica moisturisers and mineral SPF. Add one active at a time, patch-tested. Shop the sensitive edit →
Days 0–3: calm with cica, panthenol and hydrogel masks, no actives. Days 3–14: PDRN, peptides or exosome serums. SPF 50 every day. See the aftercare edit →
PDRN is DNA fragments that support repair signals, exosomes are tiny vesicles carrying growth factors, NAD+ supports cellular energy. See them explained visually →
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